Zapier wins on breadth — 7,000+ app integrations, by far the largest in the category. The visual workflow builder is the easiest in the space. Free tier handles 100 tasks/month which covers basic automations indefinitely. Starter at $19.99/mo is the natural step up when you need scheduled tasks or multi-step workflows.
The honest caveat: Zapier's pricing is task-based, and tasks compound faster than most people expect. A workflow that runs every 15 minutes consumes 2,880 tasks/month before counting any forks or filters. Make is dramatically cheaper for high-volume automation, and you'll feel that difference at the Professional tier and above.
Zapier for simple use cases and non-technical users. Make for complex workflows and higher volume — it's significantly cheaper per operation. Most small businesses start on Zapier and migrate specific high-volume workflows to Make when cost becomes a factor.
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