Pro at $129.95/month. Expensive but comprehensive. Extra users cost extra — add them up before committing.
Semrush is the most comprehensive SEO platform available. Pro gives you keyword research, site auditing, backlink analysis, and competitor research. The price is high relative to alternatives but the data quality and breadth is unmatched. Not for casual use — only worth it if SEO is a significant business activity.
Semrush Pro includes 1 user. Additional users are $45/month each on Pro. A 3-person team on Pro pays $129.95 + $90 = $219.95/month. If multiple people need access, factor this in. Guru ($249.95) includes 1 user, additional users at $80/month each.
Full comparison: Semrush vs Ahrefs →
At $129.95/month, it's only worth it if SEO generates meaningful revenue for your business. For businesses doing active SEO — content creation, technical auditing, competitor research — it pays for itself quickly. For occasional keyword research, cheaper alternatives like Ubersuggest or Mangools are sufficient.
There's a limited free tier that allows 10 keyword searches per day and basic site audit data. It's enough to evaluate the tool but not for ongoing use. The full 7-day free trial gives access to Pro features.
Semrush for broader data coverage including keyword research, PPC data, and content tools. Ahrefs for the best backlink index and link building workflows. Many serious SEOs use both. If forced to choose one: Semrush for content and keyword strategy, Ahrefs for link building. Full comparison →
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Full Pro access for 7 days.